Brand Identity

The process of finalizing the logo design for The Grape Ranch, a high-end jam company, consisted of over 200 hand drawn sketches and several variations of digital renderings. I narrowed down the ideas to present 4 types of refined logos: pictorial, letterform, combination, and abstract.

Return to Project: https://michellehyewon.carbonmade.com/projects/6419553

this is me.

Over the course of several weeks, I took pictures of my everyday surroundings of wall art, nature, furniture, buildings, signs, etc. I first drew out my image using Adobe Illustrator and then converted it into a Photoshop file. My initial sketch for my self-portrait contained a lot more shapes and details than the final product. I found that with all the textures from my images, a lot of the shapes made the image too busy.

In Photoshop, I experimented with blending layers, hues, and values. We often overlook the variety of textures and shapes that we encounter on a daily basis, so this project helped me to observe my environment in a meticulous manner.

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The Photoshop robot, a.k.a. "Han," was created from an antique Kodak projector that I picked up from a local thrift store. After desperately searching for someone with the proper screwdriver, my mechanical engineer friend came over and we spent a good hour or two taking apart this beautiful machine. I wasn’t sure what I would get out of it, so I was pleasantly surprised to find the stunning pieces inside. After breaking apart the projector, smashing some glass, and hurting a few fingers, I photographed each individual component and took them to Adobe Photoshop. I played around with compositions, color, and lighting, and used layer masks to bring the pieces together.

Return to project: http://michellehyewon.carbonmade.com/projects/6314754